Discussion: How do we get new target groups on the bike?

More and more cities and areas are investing in more bicycle use. This is the case in areas where there is already a lot of cycling, and in areas where there is less cycling. But how do you encourage more bicycle use? How do you reach new target groups? And how do you get them on their bikes? We would love to hear your examples and ideas. Share them with us and the community below!


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